Tools & Pricing
Bill's coaching, in AI form.
Six ways in. Start with a free assessment, then plug in deeper AI tools when you're ready. No upsell pressure — pick the level that fits where you are right now.
Free · Start Here
The Assessment
Free
Four questions. Two minutes. Find your stage, your block, and your next move.
- 4-question diagnostic
- Instant on-screen result
- Your specific block named
- Personalized next move
Free · Lead Magnet
The 7 Principles Guide
Free
A free PDF: Bill's foundational framework for going from idea to action.
- 7 principles, 1 chapter each
- The 1-page exercise Bill uses
- Why most founders stay stuck
- Instant PDF download
Tripwire
The Spark Kit
$9
AI Idea Validator: scores your business idea against the 7 principles and tells you GO, REFINE, or NO-GO.
- AI-powered idea verdict
- Score out of 100
- Specific risks named
- One concrete 7-day next move
Core Offer
Flip the Switch AI Coach
$197
Chat-based AI coach trained on Bill's methodology. Replaces a coaching engagement.
- Diagnoses before prescribing
- Trained on Bill's 7 principles
- Specific weekly next moves
- Available 24/7